Which months have worked best for you when launching a product on Product Hunt?

First of all, I have to say how happy I am to see that even the hot summer months aren’t stopping you from launching. 😄

At least the platform is still alive and kicking!

That said, I’d love to know if there’s a particular month that has consistently worked best for you when launching a product.

Maybe hunters could give us some interesting insights, since they tend to be among the most active users.

Personally, I’ve always preferred launching in the second half of the year – especially October, November, and December... for these 2 reasons:

  • More holidays = more opportunities for discounts

  • People tend to spend more time online and get back into work mode

So, which months have turned out to be the best for your launches?

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Hello I’d probably optimize less for the month and more for when your target users are actually active and you have enough pre-launch momentum.

October–November can be great, but a strong launch with warm users ready to engage will usually beat a perfect month with no audience behind it.

 What did you identify as the best month for your potential user base? :)