Where should bloggers / creators pivot if ad traffic drops (due to LLMs)?

I’ve been wondering about this a lot lately.... If LLMs keep pulling from blogs, news platforms (and obviously other content sources) -> this results in ad revenue keeps shrinking for most folks reliant on this source of income -> what is the pivot for these creators?

My wife runs a food blog that’s heavily ad traffic based. Right now her niche (make based content seems to be some of the safest on the internet.. likely way worse for someone with an information based blog) hasn’t been hit too hard, but it feels like something that could change quickly.

That’s got us thinking about what a pivot could look like.

Is the shift toward more curated paid content / courses / memberships? Or is it more about leaning into community models like Patreon and building a one to many setup where the audience funds the work directly?

Personally - I lean toward the paid access / Patreon / membership (monthly fee for access and if you're drastically affected - move your content behind paywalls so the LLMs can't access) - packaging content in ways people are willing to pay for.

But I’m curious what others are seeing or planning. If you run a blog / work in SEO / are in some way working in tandem with Ad rev / Google ads / work with ad networks etc - curious to hear your insight.