When your launch gets crickets, how do you cope?

We launched a product on Product Hunt today. It didn’t go viral, and that’s okay. We’re treating it as a chance to ask something we all face:

When you ship something and almost nobody seems to care, how do you handle it?

• How do you keep from going down the rabbit hole? And how do you separate “the product’s not good enough” from “nobody’s seen it yet”?

• What’s your next move? Keep iterating, try different channels, go find 10 people who actually care, or just take a breath and figure it out later?

If you’ve been there, or you’re there right now, drop a note. Curious how others get through it.