When do you actually decide to go beyond English?

I keep going back and forth on this, so I’m curious how others think about it.

At what point do you start taking non-English markets seriously?

• only after you feel solid PMF in English?

• when inbound users from certain regions show up?

• by picking one market early (Japan, LatAm, etc.) and committing?

• or do you just… keep pushing it off to stay focused?

It feels like most of us know global users are there, but the timing of when to invest (product, messaging, distribution) is still pretty fuzzy — at least for me.

Would love to hear how you’ve approached this, or why you decided not to (yet).