whats the smallest thing you skipped early that ended up costing you the most later?
by•
tell me a story. not the polished version. the actual thing you thought you could ship past and it caught up with you.
trademark search. security review. domain check. actually calling the first ten users. writing the tests. talking to your cofounder about equity before it got weird.
what was yours. what did it cost. what would you do differently now.
asking because i just paid for one myself and i want to hear who else has the scar.
3 views
Replies
mine: trademark search. 5 minutes of work. i put it off until month 3 because i was too attached to the name to hear bad news. two weeks of brand work down the drain when someone in a different sector already had it.
what made it worse. i had already told allies about it. i had already printed cards. i had already registered the .com. that all became work to unwind.
lesson i wish someone had shoved in my face on day one. the 5-minute check is never the expensive one. the emotional cost of undoing later is.