What VCs and investors are not looking for in SaaS?
Today, I read a TechCrunch article about what investors are no longer looking for in SaaS, or rather, what to avoid if you don't want to lose their interest.
The red flags were:
Too easy to replicate – light AI wrappers, generic horizontal tools, basic CRM clones, generic productivity or project management tools.
No real depth – products where differentiation is mostly UI and automation, anything without proprietary data, surface-level analytics.
Becoming obsolete – workflow automation tools that coordinate human work (agents are taking over), integrations as a moat (MCP is making connectors a commodity), and "workflow stickiness" products trying to keep humans inside their software.
The core message was that if an AI-native team can rebuild your product quickly, investors won't bet on it.
So, given all of that, how are you differentiating your SaaS product in the age of AI?
Because let's be honest: almost everything can be replicated now.

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