What type of video actually works on a Product Hunt launch?

I get asked this a lot. And honestly there's no single answer.

Most launches go with:

• product demos

• animated explainer videos

• a founder on Loom walking through a specific use case

Personally I'm a bigger fan of the Loom format. It feels human. It creates a connection that polished animations rarely do. But that's also the exception most top launches still go with clean product demos.

What's your take. Does the video type actually influence your upvote decision?