What tools do you use for setting up social media promo campaigns?
I've been in social media marketing for nearly five years, but with AI advancing, I suspect my role in ad setup may soon become unnecessary. 😅
I used to set up promo campaigns manually using native platform tools (which already applied some AI, like automated texts or ad placement, viz. Facebook Business Manager).
But lately, I’ve noticed 3rd-party tools may outgrow native social media platforms soon because:
• Marketers can set up everything in one place
• AI automation has become more sophisticated than native tools (AI can generate audiences, texts, visual creatives, customise budgeting)
• Dashboards of the 3rd-party tools are more UX/UI friendly and probably have more reliable tech/customer support than Meta, right? 😀
• Some tools even enable us to find influencers participating in a promo campaign or AI-generate the whole campaign based on the landing page link (e.g. Aha – I tried this one because they have performance-based model.)
Do you use “native tools made by social media platforms” or 3rd-party tools (like Aha, HubSpot, HotSuite, Zoho etc.)? – name them
If you use the 3rd party tools, what results did it bring to you/outcomes?
Feel free to share what makes that service outstanding, e.g. your favourite feature.
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