What's your best growth hack for your product?
I've worked as the Head of Growth for a product company before launching my own startup. I used to spend considerable amount of time every day researching for ideas and hacks that'd help our product grow quickly.
I wish to mention two hacks that gave us the best ROI:
Launching Video Podcast: In each episode, we invited industry leaders to speak about the latest trends in the industry. These podcasts helped us establish authority, helped us gain reach (through network effect) and also got us several leads from top companies.
Building a Niche Community: This one is my favorite. We launched a forum - and answered EVERY question in the niche. It took us about 4 months to do so; but the results were massive. We went from 0 -> 6K visitors per month to our forum in the first 7 months and the grown compounded every month. This got us visitors on autopilot and the feedback from them helped us shape our roadmap and discover real pain points.
In fact, I was so impressed by the community hack that I launched my SaaS in the same niche - a modern forum / community software that helps businesses get organic growth and user retention.
I'd love to know - what hacks have you tried for your product growth and what were the results? I am sure we can lean a lot of interesting marketing techniques from each other.
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