What's the PROBLEM your product solves?

In the month that I've been here, I've been noticing a pattern in a lot of launches - strong demos, polished UI, clear outputs of "what it does."

But when I ask myself "What problem does this solve?" I sometimes have to dig for the answer. (I come by that thinking honestly - I've spent 33 years building and fixing businesses, so this is the lens I can't turn off.)

The products where the problem is obvious are the ones people actually buy - you see it, you go "oh, that's exactly my issue," and you're sold on it.

It also makes pitching easier. If you're clear on the problem, explaining your product to anyone - buyers, other makers, whoever - gets a lot simpler.

And it's a small tweak with a big payoff - naming the problem clearly in your launch messaging can be the difference between people scrolling past and people stopping to actually look.

Curious what others think: when you're checking out a launch here, do you look for the problem first, or does the demo/output usually sell you on its own?