What’s the hardest business decision you’ve had to make without enough data?

We talk a lot about “data-driven” decisions, but the truth is, early on, most of us don’t have much data. You’re staring at a half-empty spreadsheet, a few user interviews, maybe some gut feelings… and still need to decide:

• Do I double down on this feature or kill it?

• Do I raise prices or keep them low?

• Do I spend scarce resources on growth or fix the product?

I’ve found that these moments often shape the business more than the obvious wins.

So I’m curious:

• What’s the hardest business decision you’ve had to make with little or no data?

• And looking back, how did it turn out?