What’s the endgame for all these indie products?

I've been thinking about the endgame for all of us builders here. With so many products launching daily, and it getting easier and cheaper to build, we're seeing tons of tools in the same niche, often with similar pricing.

What happens next? Do the best user acquisition and marketing strategies end up winning by default? Or do user bases just split across multiple competing products that do 80% of the same thing?

Feels like the cost to build will keep dropping, so the real differentiator might not be features or price, but something else. Community? Brand? Distribution? Curious how others here see it playing out.