I think building in public is super effective but hard to nail down; some things I've seen work with it are:
- Setting a challenge eg; 30 days to build out this product
- doing deep dives into how you built something.
@mehdi_rifai very true. But what if it’s a new space and there’s not much audience per se interested yet in your product or idea
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@gloria_ayanbimpe I would question time to market then or drive interest by created enticing content. But it's going to be hard because you have to create the need for your product.
@mehdi_rifai Hey support aasaan, Its our product launch, Thank you
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If you have a product that is related to a niche, you should try to get as many social media shares as possible. Your potential clients are most likely spending a lot of time on the Internet, so it is important to get the word out through various social media channels.
@andrew_mason3 valid point. Messaging could be difficult too but once you can nail that, this is a very great and useful strategy
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Lean into the current community and see where there is common ground. Create an event based on your findings to attract similar community members. Your current community should be excited and will help spread the word. Might take a few different events to get it right, so have patience. As long as you’re providing value, they will come.
@mpaine Great point Mike. What if you’re in a very competitive space, eg AI where products are churned out on a daily basis, how do you break into the market; especially if you have little to zero community
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@gloria_ayanbimpe it’s always good to ask opinions about your product. How to improve it, and respond quickly, just like you did here. Make them feel like they are part of the product, always provide value where you can. Good luck, let me know how I can help.
Hi Gloria, I have found that physically going out and meeting the clients fantastic. There is a different vibe with face to face meetings and trust/relationships are elevated to beyond online interactions.
@headlesshost Hmmm very different approach; barely considered that. Would explore that seeing that it worked for you.
However, what do you suggest when you have a global target audience?
@gloria_ayanbimpe Launching a SaaS product is like lighting a fire in the wind with wet matches. Once it's going it's fine but the initial stages can be difficult. Especially if the product is critical to the client. I worked for a company named Xero a few years ago and they really had to work hard to get anyone to try out their product. Lot's of face to face meetings. It now employs over 4500 people.
Content marketing can be great for niche products that can be grown in a specific community. The results of course won't be instant. But they'll be good in the long run.
Having a niche product is actually ideal to create a community.
You need to figure out where your community hangs out (online) and showcase how you can add value to them. (e.g. as a vacationwear brand you could also give recommendations towards certain travel routes). Ideally, those relate directly to the product you try to offer.
For me, it's just being really active and reaching out. For example, evoke-app.com is in the niche of developers building AI apps.
Seeing people that have followed me on PH and then connecting on Linkedin and introducing my product to them has been a great help
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