What’s the best day to launch on Product Hunt?

One of the most common questions I get from founders is:

“Which day should we launch?”

As if the entire success of the launch depends on the calendar.

And truth is : it kind of does.

Here’s what I’ve seen from dozens of launches (ours and others):

– Tuesday, Wednesday, Thursday → Highest traffic, but also highest competition. Big players like OpenAI, Google, Perplexity tend to drop updates then. You’ll get more eyeballs, but you’ll fight harder for them.

– Monday & Friday → Still strong days. Slightly less crowded, but with decent visibility and traffic.

– Saturday & Sunday → Quiet. Lowest traffic, but also the lowest competition. Good if you want to test without too much pressure  or if you’re aiming for a niche audience.

What’s your experience? Any launch day that worked surprisingly well (or badly)?👇