What marketing channels actually work in 2025?

The marketing landscape feels completely different than it was even two years ago. Social media algorithms are harder to crack, paid ads are getting more expensive, and everyone's fighting for attention in the same spaces.

Some people swear by TikTok and short-form content. LinkedIn seems to work for B2B but feels oversaturated. Twitter is either dead or thriving depending on who you ask.

Then there are the newer approaches: building in public, community-driven growth, AI-generated content at scale. But it's hard to tell what's actually working vs what just gets talked about a lot.

For solo devs with limited budgets and time, it feels like you need to pick your battles carefully. You can't be everywhere at once, but choosing wrong means missing your entire audience.

What's actually moving the needle for you right now? Are you seeing better results from organic content, paid acquisition, partnerships, or something completely different?