What is the minimum retention signal you look for before testing higher price points?
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Waiting for long-term cohort stability before raising prices sounds logical on paper, but it often delays revenue validation when your initial pricing is clearly too low.
There’s always a risk that early low churn is just an artifact of undercharging rather than genuine product stickiness.
For those who tested pricing changes early on what specific sign convinced you to stop waiting for clean data and make the change?
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