What do you hate the most about digital marketing?

Feeling like performance is beyond my control.

Battling the algorithm 😂

I hate the reporting. All the "standard" reports are designed by engineers who have NO idea what marketing is and what we need. I'd have thought these bigger companies would have ASKED a marketer what they need to see. Or done some UX of the reporting. But no... not in my lifetime.

Playing the algorithms and attribution 😂. Love everything else

Catching up with the changing algorithms🤖

Constantly changing algorithms and feeling like I'm always trying to game the system!

That it is all about how to get more followers, more sales, more leads, whatever and how to manipulate people best to do that. It takes focus away from "How can we build something people love" (and then you don't have to manipulate people into buying it with algorithms, targeting, PR slogans, false promises etc.

There is no clear guide. I think that primarily because of the changing environment and ever evolving algorithm. But there are only certain player dominating the ad market and you have to compete against some of the biggest player if you are not a niche or new domain.

Katya, love the description of the question :) My view - Digital marketing can be frustrating because it is constantly evolving. The rules of the game change quickly, and you need to be on your toes if you want to stay ahead of the curve. Additionally, digital marketing is complex, so even experts tend to make mistakes from time to time. One common mistake that marketers make is relying too much on automation and shutting down their own creativity. This goes against everything traditional advertising stands for – emotions should always be at the heart of a good campaign!

I hate being bombarded with emails after purchasing a product!