What are the benefits of asking AI to redact threads & produce other marketing material for us ?
One benefit I see is that it will usually produces something very politically correct that will usually go through the endless censorship that has taken over the internet (personally on the web since beginning of the 90's it was something else entirely, a mix of academic papers & free flowing ideas on clumsy graphics all over the place - oh boy that was so much decentralized and fun).
But then I only see problems: flatness, falseness, shallowness, lack of originality, creativity and most of all the dependency it slowly develops.
As you all know LLM cannot ever produce something original, only the human mind can do that, it can only pull stuff from its knowledge base, stuff that was created by a human mind.
But I'm interested in your perspective, which benefits do you see ?
Do you have concrete example of letting AI redact threads and produce marketing materials and it felt right, interesting, constructive & worked very well ?
NB: English is not my mother tongue and this was redacted without AI, my apologizes for the bad English.
Replies
I think the sweet spot is AI generation the first draft while the human adds personal stories , opinions, and brand voice . that hybrid workflow seems to produce much stronger content .
Marketing has always relied on templates to some extent. AI just makes it easier tp produce them faster, but differentiation still depends on the person behind the prompt.
Maybe the real challenge isn't avoiding AI, but building workflows where every AI generated draft must include human edits, opinions , or real examples before it's published. That could preserve authenticity while keeping the productivity benefit.
think the biggest benefit is consistency. I can ask AI to generate multiple marketing ideas, compare them, and then personalize the one that best fits my audience.