What affects your decision-making process about purchase?

At least for me, when I buy something, I consider:

1. price in relation to time, how long the product will serve me

2. investment – whether buying the product will generate money for me

3. benefit – solving a problem, saving time, fulfilling a need

There are also secondary indicators that influence product selection and purchasing behaviour, such as:

• Country of origin

• Brand awareness (reputation)

• Recommendation from close friends/approval from authorities

• Brand involvement in socially responsible activities, etc.

Do you also consider secondary indicators when buying a product? Which are those?

Recently, I was often asked about the country of origin. When I say "Germany", people are less hesitant and more likely to purchase.