I will say nothing till we get a new update with innovative features.
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I was excited to see twitter progress under its old name and become the all app so i dont like the name change. The app is changing in its root
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Musk imprinting his branding and a marketing tactic to make Twitter relevant again (after Threads launch).
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Let's remember that a few months ago Musk announced the change of the company's name (corporate name) to X Corp. And in addition, a few days ago he announced a new artificial intelligence company that he leads, xAi (which according to what the company's mission tells us, will be responsible for discovering the universe, lol).
Well, I believe that Musk wants to create a gigantic ecosystem, processing thousands of data from Twitter (currently X.com) and using them to train xAi's neural models to create a platform for insights and understanding people in real time.
Looking forward to the next news.
I'm not a fan of the rebrand and the new logo. The Twitter bird was iconic and represented what the platform was all about.
Tweeting has become engrained in our language, like when you say "Just Google it", everyone understood what Tweeting was. I can't imagine anyone saying "Hey, I'll X my opinion on this topic."
As for the new features, some of them look cool, some are concerning.
One thing is for sure, everything is unpredictable, but I think all of this will negatively impact Twitter's user base and community.
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Will be missing the bird
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without questioning whether the name X is good or not or whether a rebrand is good or not... the way this was done is one of the most disgraceful branding exercises I've ever seen in my 25 years in design and branding.. done with no thought, no planning, no testing, no strategy, just spontaneous afterthought of a creative spark like a 12-year-old child with ADHD
at the very least .. refine the logo and test it in colours.. platform usage.. apply it to the site and app.. update the app.. think of the new terminology for the product.. even a basic brand guideline... its unprofessional, immature and frankly embarrassing for those who say "oh I like it" fair enough I'm not questioning the name.. just the design and the way it's been launched it's laughable.. and to be honest I'm still in shock one of the worlds biggest tech companies can do something so insanely stupid.
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