Three posting mistakes from my first week of marketing a side project

I spent my first week of marketing posting in builder communities, and made a few mistakes worth sharing.

1. I put a demo video inside a text post. The feed only previews the text, so the video only showed for people who clicked in. A media post shows the video right in the feed.

2. I wrote “everyone who’s given feedback so far” when it was two people. Someone called it out within minutes, and they were right. Now I just say the number.

3. I expected builder communities to bring users. They gave me genuinely useful feedback, including the idea for my next feature, but no new installs. Everyone there is busy building their own thing.
   

What did your first week of distribution teach you? I’m especially curious where your first users came from when they weren’t other builders.