Thinking of going Build in Public, smart move or just extra work?

So, I’ve been toying with the idea of going "Build in Public" for my startup, but I’m torn. On one hand, it seems like an awesome way to grow an audience, get early feedback, and build trust. On the other, I’ve seen plenty of people burn out or struggle to balance actually building vs. constantly sharing updates.

I guess my main questions are:
🔥 What’s the best way to approach it without it feeling like a second job?
📢 Where do you actually build in public: Twitter, LinkedIn, Reddit, PH, or somewhere else?
⚡ Any success (or horror) stories from those who’ve done it?

Would love to hear what worked (or didn’t) for you!