The hidden cost of redesigning a product your users already know by heart

by•

There is a brutal trap in trying to modernize a boring interface just because it looks old.

We learned the hard way that when people use software every day they don't want innovation they want to find their buttons without thinking.

Moving navigation elements around to look "cleaner" just forced everyone to relearn the app from scratch and many of them simply left.

How do you refresh a dated product without breaking the habits your customers rely on?

5 views

Add a comment

Replies

Be the first to reply

Have a question or a thought to share? Add a comment above to start the conversation.