So close yet so far

I was testing a new workflow tool last week, genuinely excited to try it out. I signed up, and before I could even see the dashboard, it hit me with a 6-step onboarding quiz. What’s your role? How big is your team? What’s your primary goal? Invite 3 teammates to continue... I don't even know if your product works yet, why am I inviting my coworkers? I closed the tab by step three.

The other instant-kill for me is the "free trial" that demands a credit card upfront. If I’m just poking around for 10 minutes to see if it actually solves my problem, I’m not pulling out my wallet just so I can stress about remembering to cancel a subscription in 14 days.

What’s the one thing a product does that makes you bounce in under 30 seconds?

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