So close yet so far
I was testing a new workflow tool last week, genuinely excited to try it out. I signed up, and before I could even see the dashboard, it hit me with a 6-step onboarding quiz. What’s your role? How big is your team? What’s your primary goal? Invite 3 teammates to continue... I don't even know if your product works yet, why am I inviting my coworkers? I closed the tab by step three.
The other instant-kill for me is the "free trial" that demands a credit card upfront. If I’m just poking around for 10 minutes to see if it actually solves my problem, I’m not pulling out my wallet just so I can stress about remembering to cancel a subscription in 14 days.
What’s the one thing a product does that makes you bounce in under 30 seconds?
3 views

Replies
Be the first to reply
Have a question or a thought to share? Add a comment above to start the conversation.