Marketers, founders – what were the best practices when you wanted to scale a B2B product?

I work with B2C products most of the time. I have experience with B2B in sponsorship.

But I can’t compare it most comprehensively.

That’s why I think some of you have more relevant experience and can compare your work in B2C and B2B.

Could you summarise for me what worked for you and what the biggest differences?

• 1️⃣ What B2B marketing steps brought you the best results?

• 2️⃣ What were the most visible differences between B2C and B2B marketing from your perspective?

• 3️⃣ If it was a paid campaign, did you do it yourself, or did you hire a third party or consult with a third party? (+ channel)

From my external observation, I noticed that in smaller companies, marketers sometimes also play the role of salespeople and go on calls to convince people. + Everyone exaggerates LinkedIn (or at least that's what it seems to me). Is this really true? I would be happy if you could refute or confirm this for me.