Launching in August… am I about to make a huge mistake?

I’m launching a product for the first time on Product Hunt and, while I’ve done my research (and read waay too many launch checklists), I’d really love to hear from this community directly. We’re set to go live the first week of August, which I’m slightly nervous about timing-wise, since this is most people’s down time for the summer. Has anyone here launched during August before?