Is there (for your product) any love brand you would like to collaborate with?
Understandably, when you team up with someone who is more popular than you are, it can help you grow your audience, create awareness about your presence and possibly increase purchases.
Most of the time, we research our competition and benchmarks.
But I believe we also have some brands we would like to collaborate with to improve our position.
Which brands would you like to work with / connect your product with?
When it comes to me, I would like to team up with LinkedIn in terms of SafeLimit.
And also Saily – because I travel a lot (maybe in terms of my personal brand).
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Hi Nika, interesting question. I am founder of Sanct, a Singaporean based startup, building new social media platform intersected with mental health. So, since we found some of mental health issues caused by relationship, we'd love to partner with coffee meet bagel (a dating app). Additionally, Headspace (Mental Health), since I love their features to help mental health recovery. We could make hell'a collab.
minimalist phone: reduce your screentime
@sionabednego Headspace is a huge brand. Have you tried to reach out to them?
Hi Nika this is a great question. Mine's easy: Stripe.
Half my pitch is "you shouldn't have to stare at your Stripe dashboard to know your revenue dropped." KPILIO already connects to Stripe, so a real collab (Stripe Apps listing, a feature in their newsletter, anything) would put us in front of exactly the founders who feel this pain. Their brand also stands for the same thing we want to stand for: infrastructure you trust and stop thinking about.
Dream-tier answer: Datadog. I describe KPILIO as "Datadog for your business metrics," so a nod from them would validate the whole category. Probably a long shot, but you asked for love brands, not realistic ones :)
minimalist phone: reduce your screentime
@robert_lee_dixon are you about to relaunch it with major updates? :) I can see that you launched in April :)
@busmark_w_nika Thinking about it, yes. Since launch I shipped "Ask KPILIO," an AI assistant that answers questions about your KPIs and takes actions (Ctrl+K from anywhere in the app), plus a Correlation Explorer and forecasting. The product has also sharpened its focus since v1, so a relaunch would really be a repositioning as much as a feature drop. Probably targeting later this year once I've got enough activated users to bring social proof to launch day. Did you relaunch minimalist phone, and did the second launch outperform the first?