Is spending endless months perfecting your code actually a disguise for avoiding sales?

For months, our team justified every delay by saying the product just wasn't ready yet. We kept refactoring code, redesigning dashboards and adding micro-polish to features nobody was even asking for. It felt safe because building felt like real work, whereas pitching to cold prospects and hearing "no" felt uncomfortable. We eventually realized our code was pristine but our pipeline was completely empty.

For technical founders transitioning to growth how do you shift your mindset from endless building to ruthless distribution and customer acquisition?