Is building in public losing its value?

At first, it was novel. It gave us a real look into what it takes to build a clothing brand, a tech product, or a service business. It built loyalty, connection, and people appreciated the honesty.

But now it feels like everyone has to do it, like it’s an obligation. Feeds are flooded with MRR screenshots and “day 37 of building X,” and it’s harder to tell what’s authentic.

Curious what it’s been like for others. Have you found it worth the effort?