Is August a good month to launch on Product Hunt?

I’ve been digging into Hunted.Space stats for August launches over the past few years and the differences between days are wild.

– Wednesday to Thursday → Busy days, lots of traffic, lots of competition.

– Saturday & Sunday → Projects launched on weekends get 3–4x fewer upvotes on average.

– Monday and Friday → Historically quieter than Monday, but still about 2x stronger than weekends.

But here’s the twist:

In August 2024, some of the strongest launches of the entire month happened on Fridays. The average upvote count for Friday winners was 1801- nearly 3x higher than the Friday average in 2023.

So the big question is:

Will that trend continue in 2025?

And more importantly: would you change your launch strategy based on this data?

Would love to hear:

– Are you launching this August?

– Would you avoid weekends even if the competition is lighter?