I realized that building a product and launching it are two completely different skills

I’ve spent a lot of time recently working on a SaaS product, and the technical side has actually felt like the easier part.

You can sit down, write code, fix bugs, improve the UI, and see progress every day.

Getting people to actually notice the product, try it, and care about it feels completely different.

I’m curious how other makers here approached that transition.

Did you start thinking about distribution while you were building, or did you finish the product first and figure out marketing afterward?

I’d especially love to hear what you would do differently if you were starting from zero again.