I’m Jakob Knutzen, co-founder of Butter. Ask me anything! 💥

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Hey everyone 👋 I’m Jakob and I’m currently working on Butter, which is a video conferencing tool that lets you plan, run and recap super-engaging sessions from one place. We’ve launched on Product Hunt twice before, so super grateful to be able to do an AMA here! I previously founded StreamCrux, a game-streaming startup. It failed 😅, but it’s where I learned how to run a fully remote company. Ask me anything about building remote companies, product- and community-led growth, facilitation, remote work and the future of collaboration!
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Has it been hard to optimize Butter for SEO (due to the use in food?) What tricks have you done to get traffic to your site so you can grow?
Makes perfect sense. Great name…will check out your product asap. Have a great day.
we have launched our product on product hunt. please check out and your upvote and share is appreciated. . and upvote.
What's the first thing you celebrate with StreamCrux ?
Thxxx for sharing ! Always difficult from my side to take time to celebrate
we have launched our product on product hunt. please check out and your upvote and share is appreciated. . and upvote.
Wow, it's so nice to meet you! What do you think is the Top 3 MUST-USE software/web tools for a smooth remote work environment?
Hi Jakob, as a fellow entrepreneur I am impressed by Butter's growth and success. Can you share some insight into your marketing strategies and tactics that have helped you scale Butter to where it is today?
Hi Jakob! How to attract a group of high-quality users to the community we built? (like the sources, the attracting methods, etc.)
I totally agree with you! Since we are in the very early stages of product development and do not yet have a fully-developed offering for our users, we have encountered difficulties in launching and maintaining a successful early community. However, this is a necessary task. In light of this situation, what strategies would you recommend for expanding our user base?
Thank you so much for your answer! I really appreciate that!
What do you do for marketing?
we have launched our product on product hunt. please check out and your upvote and share is appreciated. . and upvote.
How do you convince people to use your platform when there are giants in the market (slack, skype) etc. Also there are free tools (Google Meet) to for this purpose.
we have launched our product on product hunt. please check out and your upvote and share is appreciated. . and upvote.
Thanks for doing this Jakob! Community building is top of mind for us this year. If you were to rebuild the Butter community from square 1 again, knowing what you know now, how would you get started?
we have launched our product on product hunt. please check out and your upvote and share is appreciated. . and upvote.
Hi, Jakob Best of luck for your launch I want to know the idea and motivation to build Butter?
Great idea
Good on you for challenging the goliaths! So will butter have a free version like all the incumbents? How do you intend to gain traction against systems like teams and google meet when they are used by those organisations who are fully immersed in that providers tech stack?
so you're going to try go with a land and expand approach? Just a thought - is there anyway you can implement the unique parts of butter into the existing goliath tools using their extensions/apps functionality? Or are the changes too core to the product functionality to be able to achieve that? Even if it were a cutdown experience, it could bridge the gap and work in your favour.