Kate Prasniak

I'm figuring out monetization for our relocation startup: need thoughts

Hey builders, I’m Kate, co-founder of Migroot—a platform that helps people relocate smoothly. We have our first customers, but pricing has been tricky.


Here’s the situation:


🔹 We currently offer three plans:

$19.90/month – subscription for access to relocation tools

$1,190 one-time – full support with an immigration expert

$2,990 one-time – premium, hands-on relocation assistance


The problem?

💡 The $19.90/month plan seems too cheap—people don’t trust it because "immigration can’t possibly be that affordable."

💰 The higher-tier plans feel too expensive, especially since they require expert involvement and customers hesitate to pay upfront.


We're trying to find a better balance. Have you faced similar challenges? Any ideas on how to tweak pricing or positioning?

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