I'm Daniel. I made $404,473 selling an ebook and a video course on the internet. AMA 👇

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2.5 years ago I decided to quit the rat race and I left my career in big tech to go work for myself, on my own terms. Initially, I was going to focus all my attention on building a SaaS, but I quickly realized I didn't want to put all my eggs in one basket. Fast forward to today, I make and sell educational info products, do some contracting (working quarter-time at Gumroad), run a SaaS business, and at the end of this month, I also plan to get into selling physical products.I made $550K+ in revenue since I started working for myself, with over $400K coming from info products. Ask me anything!
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How much is your Twitter following worth to you? In other words, if you were starting at 0, how much would you pay to get it back in an instant?
A lot. I attribute almost all my income to it. Let's say that if you offered me $500K to shut it down, I wouldn't take it.
Heaps of Twitter followers. Some are afraid to rely on social media with the changing algorithms and much rather have a emailing list under their control. Any views?
What ways do you suggest for people who do not have a large following to sell info products? Do we have to start with building an audience first?
I would highly recommend building an audience, but it's not the only way to do it. What's important is that you have a strategy: How will you get people to the top of the funnel? Is it going to be via paid ads, search engine results, content marketing, podcast mentions, word of mouth, etc. How can you get, say, 250 people to see your product page every day? What you choose depends a lot on your product, strengths, budget, spare time, etc.
Hi Daniel, Been following you since you went independent. Thank you for sharing your journey. Hands down one of my best follow. You recently shared about selling your wood work. Unlike your other products, this requires constant input of your time. Curious, is this you having fun or see as a small bet to hedge other bet.
Thank you Vijay! — I have no objections around 'trading time for money', as long as: 1) it's somewhat leveraged (high hourly rate); 2) I have control over how much time I dedicate to it (and I can stop when I want); 3) It's something I enjoy doing. I think the woodworking business has the potential to be that. In an ideal world, I'll dedicate maybe a couple of hours a day to it, make a decent side-income ($3K+/mo), keep practicing my woodworking craft, and leverage my audience (so I don't have to compete with thousands of makers on etsy). I'm also curious to get first-hand experience with a physical product business. Maybe this eventually evolves to something else... who knows? It's just a small bet :)
Nice one bro
Thanks you!
Hey Daniel, congrats with your success. Do you know any other examples of makers like you?
Thank you! My friend just tweeted a list of people who are doing business 'my way', by building a small portfolio of projects aligned to their personal interests:
Great results! What are the info products you sell and which platform do you leverage?
Thank you. My most successful product is a 1.5 hour video course on building a Twitter audience. It made $240K in sales since Apr 2020: My second product by revenue is a short technical ebook about AWS. It made $135K in sales since Dec 2019, which I split 50/50 with a co-author: I also have a small membership info product which has about $2.5K MRR and $32K in total sales, where I publish my detailed financial results every month and interact with members who are interested in the behind the scenes of my business: The platform I leverage is my Twitter account :)
Hi Daniel, thanks for doing the AMA! One piece of advice you gave here is to work on multiple products in parallel and I'm wondering, should there be a separate newsletter for each or one personal newsletter where I write about all of them in one place? I thought that the first option is better, since people subscribe to read specific stuff they're interested in, but at the same time there's no "single audience" to market my new projects to. Curious to hear your thoughts on this, thank you!
I think it's good to have a separate personal email list from a product-specific one. You can be more aggressive with product updates on the product-specific list since you know people signed up for that. On the personal email list you have to be more careful to make sure you're giving something to your audience with every email, and not just promoting your products.
Excellent story. Many congratulations. 🥇🎉 I have a question, did you do it all by yourself or did you delegate work to others?
Thank you! I made my first info product (the ebook about AWS) with a co-author, so we split the work (and earnings) 50/50. The other info products have been just myself. For my SaaS product, I hired a part-time employee for a while, mostly because I was extremely impatient to get it done :)
thank for your answer, it will be very helpful. Best wishes!
Hello Daniel! Did you do some paid ads somewhere? What do you think outstands from a content perspective that makes people actually PAY for an info?
I only had some success from reddit ads, and it was only temporary. I made $17K from an $11K spent on reddit ads when promoting my AWS book. I briefly tried other ad platforms but had no luck and I gave up quickly. I think there's more potential in ads if I had the time to experiment, but so far I've preferred spending my energy elsewhere.
Thanks for your insight! :)
Great job Daniel! What other projects are on your roadmap aside from the cutting boards that you've mentioned on Twitter/ig?
That's the only concrete thing on the roadmap. I hope to start selling those next week or the week after. Longer time, I' thinking of creating another course, focused on 'fending for yourself'. Still very nebulous, but I think I have a good content plan. We'll see :)