I Fired My Best Customer and Revenue Went Up in Three Months

They paid more than anyone else. They also consumed more of my time than everyone else combined.

I fired them. Politely, with a transition plan, and a real reason they could understand.

Revenue dropped for three months. Then it recovered. Not because I replaced them with someone bigger. Because I finally had time to fix the things that were causing everyone else to churn.

The customer I was most afraid to lose was the one keeping me from building a product that didn't need me.

Have you ever let go of a customer who was technically your best one? What happened next?