I am developer, not a marketing guy. Need help.

Hello everyone.

I hope I can get some advices here. I am developer, a solo developer. I make my project, snapencode.com. It is a self-host video platform. The idea is you buy license one time, for lifetime. No more monthly pay. You own it.

The building part, is fun for me. I love code. The logic.

But now., marketing. I am so lost.

My brain is for code, not for sales. When I try to write for sales, the words feel… wrong. Fake. I feel like a bad car salesman. It is a very hard feeling.

I do the basic things. Make some social account and try to post. But I know this is not real marketing. I just don't know what to say, or where to say it.

So I ask you guys,,, what did you do?

If you are a developer like me, how you learn to sell your thing? Did you pay someone? Is there a simple way to start that is not feeling so ,, fake?

Any information is good for me. I feel like I build a good car but have no key to start it.

Thanks