How to find the product's seed users/beta users?
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Hello all, I am working on a networking tool. I want to know how do you find your seed users and fast-track brand growth in the early days of building a product?
Thank you for sharing.
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Hello all, I am working on a networking tool. I want to know how do you find your seed users and fast-track brand growth in the early days of building a product?
Thank you for sharing.
Replies
MonoCloud for Startups
I’d actually separate finding seed users from growing the brand. In the beginning, I don’t think you need a lot of users, you need the right 20–30 people who have the networking problem you’re solving badly enough to give you real feedback.
I’d find the communities where those people already spend time, then reach out individually instead of posting “I built this, would you try it?” The conversation can start around how they currently manage networking, what they forget, where the process breaks, etc. If the problem is real, getting them to test the product becomes much easier.
Brand growth can come later. Your first users are probably more valuable as a research group than as an acquisition number because they help shape your product for your ICP.