How do you minimise churn rates for your services/products?

Since the start of the year, over 30 people have approached me about working together – only a few actually paid.

The paying clients were straightforward: they booked, paid, and it was done.

The rest asked endless questions and wanted previews, and then disappeared out of nowhere.

Apart from the fact that it is demotivating, it is also time-demanding to answer it all.

Does this happen to you too?

How do you handle it?

Side note (for me):

I admit that I need to do some improvements, e.g. add section: How it works