How do freelance marketers price their services?

There has always been a framework for pricing that considers:
→ Costs
→ Competitor pricing
→ Typical price ranges in the country
→ What the client or company can afford to pay (meaning their business size)
→ Your personal brand and authority

The more people ask for my services and want to “claim” my time, the higher I need to set my price (not surprisingly, I then often get ghosted). 😀

I look at it this way:
“I approach pricing as if I were already planning to delegate work or hire more people in the future. I am thinking about growth, and that’s not possible without higher pricing.”

Doing a small research survey:

• What indicators do you consider when pricing marketing services?

• And what amounts are you willing to pay? We’re talking about a monthly fee: an estimated number is enough.

• Are you comfortable when a freelancer starts delegating work under their own name and gradually takes on the characteristics of an agency?