How did you get your first 100 users/customers?

I stumbled across a fascinating Reddit post earlier where a startup founder shared how he landed his first 100 customers entirely through Reddit (and with no ads too). His strategy? He didn’t hard-sell his product. Instead, he identified where his ideal audience are already active, joined the conversation naturally, and provided genuine value. It got me thinking—there are countless people searching for solutions online every day. Your ideal customers are out there; it’s just about knowing where to find them and how to engage them in a way that feels authentic. So, founders, I’m curious: What’s your first 100 customers/users story? - How did you find them? - What strategy worked for you? - Are you still scaling that approach, or have you pivoted to something new? I’d love to hear your journey. Share your story with us, let's learn from each other!