Have events been part of your early-stage marketing plan?

Curious how other founders have approached events in the early days. I know for some, hackathons, expos, and pitch competitions are game-changers: early validation, first users, even investors. But for others, they end up being more of a distraction than a getting-early-traction opportunity.

So, I'm curious to know:

• Did you include events in your early marketing/growth strategy?

• What’s the most rewarding event you’ve ever participated in with your startup?

• Any lessons learned (good or bad) you’d pass on?