Founders: what is your favourite channel for growing your audience?

I’m pretty sure most founders grow mainly on Twitter. Or LinkedIn.

But I’ve realised it really depends on what kind of product you’ve built.

If you’re a fashion-focused founder, you probably grew up on Instagram or Pinterest.

If you’re a software developer, you’re likely on Twitter.

I even know a guy who runs a digital detox app, and he’s not trying to grow his personal brand at all.

Which social media platform are you growing as a founder, and in which industry is your product?