Does option overload scare away paying customers?

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I used to think a thorough pricing page was essential for building trust. Our had multiple tiers a 14-row breakdown, and answers to every question imaginable.

Out of frustration I cut all the noise and left just one straightforward offer on the page. The result? Our sales went up significantly.

It felt like users were previously getting overwhelmed by the choices and leaving to "think about it."

I'm hesitant to call this a rule based on just our product though. Has anyone else tested removing plans or tables on a bigger scale? Did it help or backfire?

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Makes me to audit our own page. We have tooltips on top of tooltips and I doubt anyone reads them?

I have definitely left pricing pages open for days just because I could not decide.


Makes me want to audit our own page. We have tooltips on top of tooltips and I doubt anyone reads them?