Richard Fang

Do you use social media as part of your marketing strategy?

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Natalie Karakina
Yes, we do, content + ads
Miri Blayckher
@nataliekarakina Same here:)
Sasha Briu
Hi, guys. My team actively use Twitter and Linkedin. I feel like this 2 platforms are concentration of founders and investors. What can you recommend me as well)?
Savian Boroanca
@tasha_dziatkovskaya Slack groups can be good, also Medium.com in some cases.
Subin Heo
We are considering it too, and I think doing Instagram is kind of a must nowadays since GenZ use it as their first channel to get to know about certain products or brand. Besides that we are not doing it actively since our product is focusing on solving very specific problem (college application preparation), thus search engine optimization is more effective marketing strategy.
Alice Rodgers
we do) Facebook, Twitter, Instagram, LinkedIN for now Planning to use tiktok and youtube, medium later
Richard Fang
@cn__katie Out of curiosity - what has worked well for insta and TikTok?
KimSuyeon
Yes, it is. I think marketing using social media is very important!
Ruben Wolff
We do and you should to. Nowadays, you can't have a full marketing plan without taking social media into account. And especially if you're a indie founder, you'll need support of your online community
Gleb Braverman
Yes, we are working with content creators from TikTok and other social media channels
Richard Fang
@gleb_braverman What have you seen work the best for TikTok?
Aleh Barysevich
Sure! Facebook, Instagram, and YouTube are probably our best channels to share information about the solutions and services. Also, try to focus on social listening (find people who are talking about product or problems that your product helps with and respond to them). You can set up Google alerts or use a social listening tool, such as Awario.
Jing Hu
We do! content + ad. Thought after a while I realized how difficult it is to attract organic users.
Pallavi Khanna
Yes! We are fairly active on Twitter and LinkedIn. Curious to know if any SaaS companies use Instagram as a part of their strategy? If yes, does it help? I've always believed that Instagram is not the right audience for SaaS products.
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