Awario is a social media monitoring tool - a real-time search engine of sorts. It lets you monitor mentions of your brand, competitors, campaigns, or anything else across social media and the web at large, and measure how the word-of-mouth around your product grows over time.
Very straightforward and easy to use, but can also do all sorts of complex queries, with some creativity I can find very specific thingsCons:
Reviewing lots of keyword mentions can be overwhelming, deleting is not as smooth, better grouping of similar mentions would be nice
Been a happy user for couple months. I monitor brands of my clients, names of my professional friends and favourite experts to learn more about them.
I also use some complex queries to monitor for new work, for example I list links to job subdomains of all the HR platforms (workable, breezy, lever, vervoe, etc.) in combination with specific keywords I am interested in. Works pretty good at catching ton of these mentions from twitter.Jan Kuzel has used this product for one month.
Useful, good priceCons:
Not as many features as some enterprise tools
I used to work for a higher end competitor to Awario. Now, I’m at a startup running marketing where I don’t have a huge budget. Awario gets me enough of the info I need day to da, and the price and value work out well.David Berkowitz has used this product for one year.