I do both. There are a few brands that do this. For eg, Nothing, Cred, Sleepy Owl, Souled Store, etc. Relying on just one doesn't sound bulletproof to me.
A business brand is harder to build I believe because you need to add some personality to the business.
For your personal brand you can be yourself and talk about things you like.
I believe a personal brand is more important and at the same time it helps you promote your business. When people trust and connect with you, they're more likely to buy into what you're selling. It's all about making real connections.
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@boris_moris44@busmark_w_nika Companies should, and many indeed do, employ social media managers to focus exclusively on their brand. Brand development is an ongoing process.
@busmark_w_nika I started with a personal brand and then switched to company brand so that it can be the umbrella under which i do a lot of things, specific to the niche of that company brand.
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@realdesigntack@busmark_w_nika That's the dream scenario, but the reality in startups is everything happens at lightning speed. There's neither the time nor a specific individual allocated for such tasks.
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I would say both
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@busmark_w_nika I connect with people as person and as brand both. Like Here I also represent my organization when needed and also my self.
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For Start Up - Personal brand.
Personal brand builds your company brand
When considering your social media presence, i'd strike a balance between building your personal brand and your company's brand. While some argue against associating a business too closely with individual, iconic examples like Steve Jobs and Apple, demonstrate the power of intertwining personal and corporate identities.
Tailor your strategy to align with your goals; consider posting both personal and company-related content across platforms, leveraging things like collaborations (on Instagram) to amplify your reach.
Keep it authentic and relevant to your target audience, and I think you strike magic when you embrace that a company's story comes from its people (you!) :D
I focus more on building my personal brand, not necessarily by choice but because I find it easier to establish a personal brand first and then leverage that to build my company's brand. This approach seems particularly beneficial for solopreneurs who are in the early stages of bootstrapping their startups. In such cases, having a strong personal brand can significantly benefit the company brand. This is primarily because, at the beginning, people's trust in your company is closely tied to their trust in you as an individual. Establishing a trustworthy personal brand can lay a solid foundation for your company's credibility and trustworthiness in the eyes of potential customers and partners.
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