Creative feedback is a PROBLEM! How are people handling it?

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I run multi-client creative work (video, ad scripts, photography) and feedback always ends up scattered across WhatsApp, email, and Figma comments. Half the time nobody's sure which version actually got approved.

Curious how others handle this, especially freelancers and small agencies juggling several clients at once.

Is your bottleneck getting clear feedback, keeping versions straight, or something else entirely?

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Version control probably the biggest issue for me. Feedback is manageable until someone comments on an older file and suddenly nobody knows what's current.

 Have you come across any tools to work around this?

Would love to know from editors and designers specifically!

Its so true trying to keep track of final approvals when feedback is scattered across WhatsApp, email, and Figma is just a recipe for chaos.
Most teams manage to get by with a strict one tool rule and having just one client approver.
For us, though, the real challenge is getting clients to commit to using just one platform.

you’re so right! Clients are committed to IMs but they also realise how hard is it to track feedback

100% felt this. The real issue is that clients tend to stick with whatever app is already open on their phones. Setting up was a game changer for us but honestly getting clients to stop texting their feedback is a huge part of the struggle. For us dealing with version control is definitely the biggest hurdle we face.

 Yea! but there's nothing like that for static creatives... yet :(

Feedback scattered across three apps is a nightmare I know well. I started forcing every client into one shared doc, even if they hate it initially. Have you tried setting a single channel rule upfront before the project starts?

 Yes, but clients (as you would know) take time to adapt and are rigorous. so ultimately we get pushed back to Whatsapp or phone calls... which is not ideal.

I think juggling several clients makes this so much harder!

I think the real bottleneck is accountabiity not the tool itself. Clients approve things casually in chat, then forget later. Now I send a recap email after every round summarizing what was approved and by whom. Takes five minutes but has saved me from disputes more times than I can count.

 Clients taking accountability... that'll be the day. hahaha...

I like your approach though.