Shikhar Bower

Proofrr is live on Product Hunt. First product that's actually mine, not a client's brief or someone else's brand, and now that it's out there I'm sitting with excited and nervous in equal measure. Nervous is winning a little more than I expected.

The problem is simple. Feedback on creative work is scattered everywhere, WhatsApp, email, a Drive comment, a Figma thread, and nobody remembers which version actually got approved. Proofrr puts it in one place, and clients can leave feedback without even logging in.

90+ people beta tested this before today, so I trust the product. What I wasn't ready for is how different it feels once it's not in front of 90 people I reached out to individually anymore. It's in front of whoever happens to scroll past right now. That's a different kind of exposed.

There's also no revenue yet, so there's no "well at least it's already working" safety net under this. Just a bet that the problem is real enough for strangers to care, and I'm finding out in real time.

Been running client reviews for creative work for a while now. Here's what I've noticed actually eats the time, and it's rarely the creative itself:

Feedback without a pointer gets rebuilt from scratch. "Make it pop" means nothing without someone marking the exact spot. Every vague note costs a full round trip.

Version mix-ups cost more than bad feedback does. Someone comments on V2 after V3 is already out. Now you're reconciling notes across files instead of just fixing the work.

Not the Upvotes or the leaderboard ranking, I think.

I've seen products hit the top spot and the comments are just empty praise. Then there are launches where the founder is actually in the replies having real conversations.

Someone points out a bug and the maker listens. Someone asks a tough technical question and gets an honest answer.

Nobody is pasting robotic sales pitches in every thread.