Can you build a strong community on Product Hunt in 2026?

TL;DR: Yes, you can build a strong community.

But if I break it down a bit:

It won’t be as easy as it was in 2022 when I started (and the platform had already existed for almost a decade). At that time:

– There were fewer people (less noise/friction and more attention)
– Less product overload
– A more subtle atmosphere

But things have changed. The platform has grown, AI has arrived, and everything has sped up. Sometimes it can feel like you’re disappearing in the noise.

Still, you can stand out – by showing up every day.

Only a handful of people manage to do that consistently (see the streak leaderboard).

If I were starting to build a Product Hunt community this year, I would:

→ Comment more under established threads from well-known authors
→ Give feedback on products and support makers (proactively find out who is launching and support them)
→ Post in forums, focusing more on specific, product-related forums
→ Stay authentic (avoid long AI-generated responses that nobody has time to read; keep it short and real)

What advice would you give to people just starting on this platform?