At what MRR do you actually pull the trigger on paid ads?
by•
Living in the Google Ads and media buying trenches, I constantly see makers make one of two mistakes: either burning cash on Performance Max campaigns before having true product-market fit, or relying purely on organic hustle for so long that they starve their own growth.
For those of you who have successfully scaled, what was your exact trigger to start buying traffic? Did you wait for a specific revenue milestone, or did you run search campaigns early on just to validate the offer?
35 views
Replies
I started testing ads earlier with small budgets, not to grow fast but to understand customer behavior. Finding profitable keywords helped me improve the product positioning before spending more.
I think paid ads make sense when you already know your conversion numbers. I would rather spend after seeing repeatable organic sales. What metrics convinced you before scaling?